While I’m slowing down my blogging, I thought this blog post on another website was really interesting for authors and creators of other products. We all know that if people don’t know about your “product” (whether that product is a book, a cog, or a movie), people won’t buy it. They can’t, because they don’t know it’s there.
But there also comes a point where over-saturation of marketing hype about you will hurt you more than help you. Here is an interesting blog post about such matters. This author makes a point to ponder.